2026 Q2 Truck Sales: Ram Keeps Rolling, Tacoma Widens Lead While Ford and GM Continue to Slide

The 2026 Q2 truck sales results are in and while there are still plenty of red figures, one automaker continues to buck the trend.

Ram followed up its strong first quarter with another impressive sales gain, while the Toyota Tacoma continues to dominate the midsize truck segment. Meanwhile, Ford, GM and several EV truck makers all struggled as buyers remain cautious.

Ram continues its comeback in 2026 Q2 Truck Sales

After posting nearly a 25 percent gain in the first quarter, Ram backed it up with another strong performance in Q2.

Ram truck sales climbed 14.3 percent for the quarter and are now up 21.2 percent year-to-date. The biggest contributor continues to be the Ram 1500, which jumped 26.7 percent for the quarter and is up nearly 31 percent through the first half of the year.

Heavy-duty sales were essentially flat for the quarter but still remain nearly 9 percent ahead year-to-date.

It appears Ram’s return of the Hemi V8 (looks like the multi-million dollar trip to New Zealand was worth it), aggressive incentives, the 100k mile warranty and the leadership of CEO Tim Kuniskis continue to resonate with truck buyers.

On the other side of the market, Ford F-Series sales fell nearly 10 percent during the quarter and are now down 11.6 percent for the year. They struggled with inventory after being hit with aluminum shortages thanks to the aluminum supplier plant fire and no relief from imports.

The Chevrolet Silverado also slipped 6.9 percent in Q2, although its year-to-date decline is a more modest 3.5 percent.

GMC Sierra managed one of the better quarters among full-size trucks, posting a 4.8 percent gain and remaining essentially flat for the year.

Toyota Tundra sales are mostly flat, which is actually a good sign considering all the negative attention surrounding it with engine questions following years of recalls.

Toyota Tacoma remains king of the midsize trucks

The midsize truck battle continues to belong to Toyota.

Toyota Tacoma sales increased 5 percent in the second quarter and are now nearly 16 percent ahead of last year through six months. No competitor is even remotely close.

The biggest surprise continues to be the Nissan Frontier. Sales surged nearly 35 percent during the quarter and are up more than 40 percent year-to-date despite the truck’s age and relatively few updates. Nissan is pushing its naturally aspirated V6 engine, smartly, and consumers seem to be listening.

GMC Canyon also continues to perform well with nearly a 22 percent quarterly increase.

Not everyone had a good quarter. Jeep Gladiator sales fell almost 33 percent and are now down more than 25 percent for the year. Chevy Colorado dropped just over 3 percent during the quarter and is nearly 10 percent behind last year’s pace. Ford Ranger also slipped nearly 10 percent for the quarter, although it remains slightly ahead year-to-date.

Compact trucks remain a bright spot

The compact truck segment continues to outperform much of the overall pickup market.

Ford Maverick sales were essentially flat in the second quarter, declining less than half a percent. While year-to-date sales are down about 5 percent, the Maverick continues to significantly outsell every other compact pickup.

Hyundai Santa Cruz continues to struggle. Sales declined more than 28 percent in the quarter and are down nearly 30 percent through the first half of the year. Questions abound about its future.

EV truck sales continue falling

Electric truck sales remain one of the weakest areas of the pickup market.

The biggest surprise is Rivian, which increased deliveries nearly 46 percent in the quarter and remains slightly ahead year-to-date. However, Rivian puts all its vehicle sales together including its newly redone R2, which they cut jobs right after releasing.

Every major legacy automaker, however, posted steep declines.

Ford Lightning sales dropped nearly 59 percent in the quarter and are down more than 65 percent for the year as it heads to ending production.

Chevrolet Silverado EV fell nearly 26 percent, while GMC Hummer EV deliveries declined almost 57 percent. GM still says EVs are its future.

The Tesla Cybertruck, somehow, is estimated to be ONLY down 25 percent during the quarter. Turns out, people may, in fact, still be buying it. Last I heard, the Air Force wanted them for target practice.

Overall, the second quarter paints a familiar picture. High truck prices, elevated interest rates and continued economic uncertainty are keeping many buyers on the sidelines. Yet Ram continues to prove there is still strong demand when buyers see value, while Toyota’s Tacoma remains the benchmark in the midsize truck segment.

2026 Q2 Truck Sales Results

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