This GM Design rendering of the Cadillac Formula 1 Team’s conceptual theme pays tribute to the brand’s American heritage. (Image courtesy of General Motors)
In anticipation of the 2025 Miami Grand Prix, the Cadillac Formula 1 Team has released a video showing us the new logo it will use when it joins the FIA Formula One World Championship grid in 2026.
Consider this a TIL moment if you didn’t know Cadillac—formerly the favorite brand of blue-haired women everywhere—is involved in racing. From IMSA and WEC to, of course, Formula 1, Cadillac understands that racing improves the breed more than any online V-series warrior arguing with Bimmer fans that Cadillac’s performance cars outdo BMW M models.
“Cadillac is honored to share the F1 stage with the best luxury brands from around the world. It’s a brand whose legacy on and off the track is filled with innovation, technological precision, and timeless beauty,” said GM President Mark Reuss. “Our journey has been long but from the very beginning, it has been about ambition . . . audacity . . . and now acceleration.”
This follows Cadillac’s announcement earlier this year that the Cadillac Formula 1 Team had been approved to join the FIA Formula One World Championship grid in March 2026. The team is backed by a partnership of General Motors with TWG Motorsports, the latter a company (owned by TWG Global) that “combines deep technical expertise, proven competitive excellence, and industry-leading market acumen.”
