The world’s leading electric vehicle (EV) maker is rapidly expanding overseas. After taking control of vehicle sales in Germany last year, BYD is about to do the same in another key overseas EV market.
BYD to take control of EV distribution in Australia
Last August, BYD reached an agreement with Heden Mobility Group to acquire Heden Electric, which was responsible for importing its vehicles and spare parts for sale in Germany.
The move gives BYD more control over pricing and other areas of distribution as it expands the brand overseas. By taking over control, the company can sell its vehicles directly to buyers. And, it can also set prices.
According to EVDirect, BYD’s official distributor in Australia, the company is preparing for a similar move in the region. Luke Todd, founder and chairman of EVDirect, said the takeover would help unlock BYD’s potential in Australia.
Todd said the first phase was proving that the “BYD brand would thrive here,” and the next phase will make EV ownership “easier and more accessible than ever.”
Since launching its first vehicle, the Atto 3 SUV, in 2022, BYD has become one of the fastest-growing car brands in Australia.
BYD now offers a complete lineup of six vehicles, ranging from the low-cost Dolphin and Atto 3 to mid-size SUVs (Sealion 6 and 7), electric sedans (Seal), and even a pickup (Shark 6).
Earlier this year, the company introduced a new entry-level “Essentials” trim, slashing prices across its entire lineup.
According to TheDriven, BYD has three of the top 10 best-selling electric vehicles (EVs) in Australia as of April. The Sealion 7, launched in just February, placed fifth with 1,473 units sold, trailing the Tesla Model Y (3,394), Model 3 (2,266), MG4 (1,698), and Kia EV5 (1,509).
BYD’s Atto 3 took sixth (956) while the Seal (637) and Dolphin (431) placed ninth and 14th through the first four months of 2025, respectively.
Taking control of distribution is expected to help improve service for current BYD drivers and will likely boost EV adoption in Australia.
Electrek’s Take
BYD’s sales are surging in China and overseas. In April, BYD sold more electric vehicles (EVs) in Europe than Tesla for the first time. Now, it’s launching its best-selling and most affordable electric car, the Dolphin Surf (also known as the Seagull EV in China).
S&P Global Mobility is calling for BYD to more than double its sales in Europe this year to around 186,000 units.
And clearly it’s not just Europe. BYD is quickly establishing its presence in major overseas markets, including Mexico, Brazil, Thailand, Australia, New Zealand, and many others.
With local production coming online and new, custom-tailored vehicles launching, BYD is laying the groundwork to continue gaining global market share over the next few years as the industry shifts toward electric vehicles. And that’s not even scratching the surface, with BYD’s new battery and ultra-fast EV charging technology set to change the game.
Source: EVDirect, TheDriven
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