While Lamborghini, Ferrari, and Porsche made billions with SUVs,
#bugatti #bugattichiron #suv #ferrari #lamborghini
Bugatti shut theirs down — and the reason will blow your mind.
💰 Lamborghini’s Urus became their best-selling car ever.
🐎 Ferrari went back on their word and launched the Purosangue — instant hit.
🛞 Porsche figured it out decades ago with the Cayenne and Macan.
But Bugatti? They had a carbon fiber, all-electric SUV concept ready… and buried it.
Former CEO Stephan Winkelmann believed an SUV would betray Bugatti’s legacy.
And after Rimac took over, Mate Rimac said:
“We could make billions. But that’s not what Bugatti is.”
Their customers don’t carry groceries — they buy the supermarket.
⚖️ Bugatti or Koenigsegg — who’s staying truer to their roots?
